Augmented Reality in Fashion


Author: Mohammed Ismail

Fashion is without a shadow of doubt the most innovative and fastest growing industry that has increased the standard of beauty by engaging consumers and developing innovative strategies. In this article, we are exploring the applications of AR Technology in the Fashion Industry.

Ever since the cognitive revolution, humans' ability to innovate has shaped the world around us which led to the invention of new technology that has evolved exceptionally. People from different walks of life are intrigued by the way technology is progressing at a profuse rate in the digital world.

 

Augmented Reality (AR) is one among many which was introduced in the fashion industry which imbued them to revolutionize the entire business of fashion. Augmented Reality (AR) allows the user to try on different dresses and visualize themselves in the dress which they desire in real-time. AR makes it easier for users who are skeptical to buy dress online.

Apple CEO Tim Cook stated that AR is set to modernize shopping experiences and fashion runways. "I don't think there is any sector that will be untouched by AR," Cook said. The colossal shift to AR in the fashion industry is not just limited to transforming processes in cosmetics and fashion brands, it has also been adapted by the consumers that rely on this new innovative technology. Google says 61% of the users would prefer to shop stores that offer AR. Imagine yourself going all over a physical store and to pick that one dress that you love and stand in queue to try it out, AR makes it easier and saves a lot of time when it comes to trying out fashion brands.

Below are a few brands which have been effectively using AR technology:

Sephora is one those brands that has benefited immensely using AR Technology. It helps the user to try on cosmetic products. You can purchase that perfect shade of lipstick which is right for your skin tone after trying out multiple shades and seeing how it appears in reality. AR has helped here to elevate the online shopping experience for the customer.  

Suzanne Harward is one of Australia's leading wedding couture brands. Employing the AR technology in their mobile app has helped enormously for brides who are looking forward to purchase bridal-wear. The app provides an effortless and enticing experience for brides. One feature allows the brides to zoom into the premium fabric and see the dress in full 360 degree angle which helps them to meticulously analyze every detail. This is available on iOS and Android which is convenient for both customers and fashion retailers.

 

Zara has used AR to showcase its brand-new collection at their stores. Using this technology, they provide a live runway like experience to visitors with life-size virtual models wearing different items available in the store. 

 

Wanna Kicks enables people to try on shoes of their choice which they think will be the right fit by using their app. The users just have to use the smartphone camera to focus on their feet and they can visualize different shoes as if they are wearing them.

The biggest risk of online footwear shopping is that the consumer is at the risk of buying a shoe that won't fit. Building an AR system makes it all easy before the order arrives at the doorstep. This will save a lot of time and no one has to go through the process of returning their shoes in the first place. Wanna kicks features products from all big brands including NIKE, Adidas and Vans.

Technology has become an inherent part of our lives, AR has created a platform which increases customer engagement. Fashion is a dynamic industry which requires to stay up to date with the latest technology as a gateway to move forward. So AR is one such technology which holds a great potential for the future.


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